How to Advertise Your St. Louis Rental Property - Article banner

Advertising a St. Louis rental property used to be as easy as posting a Craigslist ad and putting a sign in the front yard or outside the building.

Things are bit more complicated now, as the marketplace has changed, and we can make the advertising of your rental property a lot easier.

Let’s talk about some of the best ways to attract high quality tenants for your unit.

Preparing Your St. Louis Rental Home for the Market

Before you begin advertising your rental property, it needs to be move-in ready. Prospective tenants won’t want to see a home that’s almost ready. They’ll want to imagine moving their things in right away. So, make sure you’ve created some curb appeal so that the property feels welcoming and looks attractive. Have the entire place cleaned and make sure everything is working and functional. A quick inspection will let you know that all the appliances work, the doors and windows are secure, and there aren’t any cosmetic or maintenance issues that need your attention.

Don’t start advertising your home until you’re ready for prospective renters to see it. Everything needs to look, smell, and feel fantastic.

Provide Outstanding Photos in Your Marketing

Pictures are extremely important when it comes to online advertising. When prospective renters begin scrolling through ads, they’re going to spend most of their time evaluating the photos. Those pictures will ultimately lead them to decide whether or not they want to see the property.

We take great photos that five prospective tenants an accurate and clear idea of what your property looks like. While you don’t have to hire a professional photographer, you should put as much effort into the photos as possible. Use the right lighting and snap shots from the best angles. Include pictures of the kitchen, living room, bathrooms, bedrooms, and any outdoor space.

Proper Pricing: Know the St. Louis Rental Market

Your advertising needs to include your rental price. The rental value will depend on a number of factors, including location, size, condition, and the strength of the market.

Pay attention to the market. You need to know your competition, and you need to know what the average days on market will be for the area. If rental properties aren’t moving because there’s a lot of inventory, you may need to price the property more competitively. If it’s a great market and inventory is low, you can afford to price it a little higher.

Knowing how long homes like yours stay on the market will help you establish the right price and set your expectations for how long it will take to rent it. These things impact your advertising strategy, and need to be considered.

Online Advertising in St. Louis

onlineThe best place to advertise your St. Louis rental property is online. Some of the most popular rental platforms include Zillow,, and Zumper. Use sites that syndicate out to other rental websites and don’t be afraid to use social media.

Tracking the response you receive to your rental property advertising is important. With our sophisticated property management software, we’re able to look at how many people saw your ad, how many people contacted us for more information, and how many people ultimately scheduled a showing or filled out an application. This data is hard to collect when you’re advertising on your own. Contact a St. Louis property management company for help.

We’re happy to work with you on leasing and managing your rental property. For more information, please contact us at Amoso Properties.