When it comes to marketing luxury apartments, you have to do more than just put a sign on the lawn or advertise in a local real estate listing. People who are in the market for luxury apartments rarely ever look up at these places and you are unlikely to get any hits if you do. Marketing luxury apartments is a whole new game and here are a few things that you will have to keep in mind if you are doing it for the first time.
Prepare for showings
Just the preparation for a good showing can increase the value of the property by up to 20%. Showings, however are much more than just cleaning out the dust. It should be pristine, neat and clean in every part. You will have to organize the layout of the apartment in such a way that it looks like a brand new place that a family can move into right away. It should be white glove clean.
Photograph and film the apartment
Hire a professional staging company to get a series of photos and a video presentation of the space. Staging will enhance the looks of the property while giving prospective buyers a feel of how big or what size and shape the rooms are. Staging also makes any space look more desirable.
Luxury apartments do not usually go quickly, but the markets right now are opening up, so it is definitely a good time. Do not hesitate to show the home and be patient, some apartments are sold in two showings, some can take take over 20 or 30 showings. The more you put it up for the display, the higher your chances are of selling the space.
There is no one correct way to go about selling luxury apartments, but you will definitely have to put in a lot of time and patience to convince your customers to buy.