The best way to attract tenants to your property is through rental advertising. If you are starting off or if you have a home that is currently unoccupied, you have to make sure people know of it. If your tenants are the kind who have a good working relationship with you, you can ask them to spread the word about a place being vacant. Doing this has helped a good number of landlords find reliable tenants and at the same time keep their rentals always occupied. Here are some ways in which rental advertising can be done for cheap or even free.
Online rental advertising
The first place that anyone would look for a rental is the internet. There are a number of websites that have listings for rental properties that are purely real estate oriented. Other websites are general ‘sell anything’ type that also have rental advertising as part of their services.
- Presentation: Most sites allow photographs, so make good use of them. Don’t just take pictures of an empty room or a door. You can stage the pictures and use them to advertise.
- Be accurate: The biggest trouble with online rental advertising is that they are not reliable. Most people who respond to the ads come with either high or low expectations. Having said that, also keep in mind that you do not have to mention every fault in the house in the description.
It may seem old school, but newspaper ads are still a popular way to find homes and there are papers that run free rental advertising columns. You will have to describe your home within a limited number of characters, so make sure you use them well. Whatever be the method you choose, make sure you advertise your rental property.